Say what you will success is proof , but lets go a bit deeper.
We have explored the tow words TOE>and TOW>two different words that mean two different things, spelled different yet sound the same.
In radio there are two of us that are not afraid of the establishment. Long before he was even in the business, I was pushing edgy radio in the rural area of Idaho. Taking cues from both Robert Smith>and Dr. Demento> while on the east coast mainly Washington DC there was a nearly unknown named Howard Stern.
Both of us were doing comedic bits on air, talking on subjects that few dared and the mainline media.
I look back on my radio career and think if only had I remained in one of the top 50 radio markets that being Salt Lake City, maybe my show would have progressed faster.
The idea of not just shock jock is not new. The delivery however is what makes the difference and an open minded audience. That said I can look back on what now is branded HazzardAyre Radio.
First we started as a pirate station in 1976. Progressed to a licensed station in 1983 and became the terror of the highway and airwaves . It was in 1987 I went on a trade run to SEMA in Las Vegas. Going through St. George Utah, I saw a name nailed on a small shop across from a gas station that read Dixie Diesel service & towing. In 1989 after my small VW Rabbit diesel got sick, I thought what about a full service light duty diesel shop that was aimed at performance diesels? Seemed a natural progression for the Hazzard County Garage, as we were known . But thought was I did not want to just copy, but that little sign kept hitting me in my mind. So after a bunch of legal wrangling, we reopened the shop in 1990 as The Dixie Diesel Shop. With side saddle Dixie Towing. By 1994 it was decided by higher powers than I, to relocate to Utah. By this time, Jan and I had broken up, and just building hot rods was getting boring. So I thought what about a custom only shop for big trucks and a full force performance diesel shop. This is long before there was ever a Bullydog or PDI, we were building diesels that had muscle and some real personality, that’s another story.
So There I was and needed some PR for the Dixie Diesel thing. So I was doing a tow run to Price Utah, heard a late night show on small KOAL, AM there called the Interstate Radio Network. They also were running the Overdrive Top Ten Countdown and Overdrive Truckers News.
While OTR trucker radio had always been the core of the station and all, we decided a new idea was needed.
So in a very short period of time, we premiered Dixie Diesel Radio in Utah in 1995. We kicked so much rear end we had made enough money that we bought the ITRN, and ran OTTC as well as OTN.
The rest of that is history.
After several attempts and with much of similar ideas, Howard Stern made a movie, about his career, something that made many in the industry think, it was little more than a 2-1/2 hour promotion infomercial that people paid money to see.
Dixie Diesel was doing trucker radio in the style of Hazzard County, but a move was in the clouds.
In 2000, after several jumps around south western Idaho, I once again came to Utah. I sat on the edge of a runway, looked at aircraft, and just before I had made my mind up to move back to Utah, found 4 F4U Corsairs in Jerome Idaho. So I stayed in Idaho for 6 months, and thought a radio show on military aircraft and that aircraft’s history. This was long before Warbird Radio, this ran until mid year 2009.
Going back to the days of Long Haul Radio the predecessor of Dixie Diesel, I had the idea of having a female co anchor. Nobody else thought of doing it, and we opened the door.
Now that all said, in mid year 2009 the team came together. Erin, who looked like and is a nurse by trade who we called Nurse GoodBody(HeeHaw vintage } ours much nicer>but what to call the new show?
In 2010 while taking a long hiatus it came to me, one night, take AyreWolf and Hazzard County scrunch the words together like we did TOE and TOW to make TOEW, and HazzardAyre was conceived. By late 2012 HazzardAyre was rating number 1 to only slipping to number 2 in three states. Finally here in 2014 HazzardAyre is now streaming across America on the web at www.livestream.com/hazzardayre but the battle is not over. Publicity is required, so we have not only advertising in the works with such stunning gals as Kat, but also our movie which will be a combination of the history of the club for which the station was created to begin with, but also the show and my radio career.
True Live radio is not dead , just takes the right person in the driver seat. Now if we just can find the gal to be my co-anchor.
TTYL
Quote of the Day:
Many people take no care of their money till they come nearly to the end of it, and others do just the same with their time.
--Goethe
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